Customized jacquard hotel bedding: How does Xinjiang long-staple cotton empower the premium of high-end Brands?

Customized jacquard hotel bedding: How does Xinjiang long-staple cotton empower the premium of high-end Brands?

For hotel purchasers, bedding is a key carrier for shaping brand tone and increasing repurchase rate. Custom-made jacquard bedding based on 100% Xinjiang long-staple cotton, with the dual engines of "material + design", is becoming a powerful tool for mid-to-high-end hotels to break through the market.

Xinjiang long-staple cotton: The underlying logic of high-end bedding

Performance advantages: The fiber length reaches 38-40mm, capable of weaving over 80 counts of high-density satin fabric. The touch is as smooth as silk, with moisture absorption and breathability 30% higher than that of ordinary cotton. Moreover, it has passed the OEKO-TEX certification, ensuring safety and anti-allergy.

Cost advantage: Compared with Egyptian cotton, the procurement cost of Xinjiang long-staple cotton is 15%-20% lower, while its durability is increased by 50%, and the long-term operation and maintenance cost is significantly reduced.

2. Jacquard craftsmanship: A visual language for brand differentiation

Cultural empowerment: By integrating Damascus scroll patterns and Palace Museum co-branded patterns into the design, a "one room, one theme" scene is created. For instance, the "Maritime Silk Road" jacquard four-piece set custom-made by Red Golden Summit for a certain resort hotel has driven up the guest room premium by 20%.

Functional design: Add invisible marking lines along the edges of bedding (such as distinguishing the front and back of pillows) to enhance service efficiency; The three-dimensional jacquard texture enhances wear resistance and prolongs service life.

3. Key Points of procurement decisions

Flexible customization: Supports a minimum order of 50 sets, with delivery within 15 days. The pattern library features over 2,000 styles, suitable for various scenarios such as business and vacation.

Supply chain efficiency improvement: Direct connection with leading manufacturers in Xinjiang (such as Dongchunxing Group), without middlemen adding prices, the gross profit margin can reach over 50%. Provide value-added processes such as antibacterial, anti-mite and anti-stain coatings to reduce washing costs.