Hotel choose pure cotton bedding in the challenges and coping strategies！
HOTEL CHOOSSE PURE COTTON BEDDING IN THE CHALLENGES AND COPING STRATEGIES!
Market bidding
1.In the bedding market, the competitive pattern shows a diversified and intense trend. Many bed suppliers are competing, with a wide variety of
products and uneven quality. Some large bedding production enterprises with their large-scale production, advanced technology and brand
advantages, occupy a large share in the market, they can provide a rich and diverse product series to meet the needs of different customer groups.
While some small suppliers attract customers through price advantages or specialty products, they have some flexibility in cost control, can offer
relatively low prices, or focus on certain specific areas, such as the production of bed products with characteristic patterns or features.
2.For hotels, when purchasing pure cotton bedding, to stand out from the many suppliers, you need to adopt a series of strategies. First of all, the
hotel should clarify its own positioning and needs, according to the grade of the hotel, target customer groups and budgets, choose the right suppliers
and products. For high-end hotels, we should pay more attention to the quality and brand of bed products, and cooperate with well-known suppliers
to ensure that the quality and comfort of bed products reach a high level; On the other hand, budget hotels can find cost-effective suppliers under
the premise of ensuring a certain quality.
3.Hotels can get more favorable prices and better services by establishing long-term and stable cooperative relations with suppliers. Through bulk
purchasing, advance booking and other ways, enhance the bargaining power with suppliers, reduce procurement costs. In terms of marketing, the
hotel should highlight the advantages of pure cotton bedding, as an important selling point to improve the quality of hotel service and competitiveness.
Attract potential customers through online and offline promotion, such as showing the characteristics and advantages of pure cotton bedding
products on the hotel's official website and social media platforms; In the hotel lobby, rooms and other areas to set up promotional display boards,
to introduce the comfort and hygiene of pure cotton bed to guests, improve guests' awareness and recognition of pure cotton bed. Through customer
word-of-mouth marketing, guests can also be encouraged to share their good experience of pure cotton bedding after check-in, attracting more
guests to choose the hotel.
QUALITY CONTROL
When purchasing cotton bedding, ensuring product quality meets standards is a major challenge for hotels. There are some illegal businesses in the
market, in order to pursue profits, may provide false product information, such as labelling bed products mixed with chemical fiber components as pure
cotton, or falsifying product quality indicators. Some suppliers may cause fluctuations in product quality due to unstable production processes and lax
quality control.
In order to establish a strict quality testing system, the hotel should require suppliers to provide detailed product testing reports before purchasing,
including fiber content testing, color fastness testing, shrinkage testing, etc., to ensure that products meet relevant standards. The hotel can establish its
own quality inspection team, or entrust a professional third-party testing agency to conduct sampling inspection of the purchased pure cotton bedding.
In the testing process, strictly in accordance with the standard operation, the bed indicators for comprehensive testing, such as found quality problems,
timely communication with the supplier to solve.
Close communication and collaboration with suppliers is essential. The hotel shall specify the quality standards and liability for breach of contract in the
procurement contract, and restrict the supplier's behavior. Conduct regular site visits to suppliers to understand their production process and quality control,
and timely identify and solve potential quality problems. Establish a good cooperative relationship with suppliers to discuss how to improve product quality,
such as providing improvement suggestions, sharing market demand information, etc., to promote suppliers to continuously optimize products and
services.
Environmental pressure
With the continuous improvement of environmental awareness, environmental protection policies are increasingly strict requirements for the hotel industry.
The government has issued a series of environmental laws and regulations to regulate the energy consumption and waste discharge of hotels. Some areas
restrict the total amount of water and electricity used by hotels and require them to adopt energy-saving and emission reduction measures. Strict standards
have also been set for the hotel's washing wastewater discharge, requiring the hotel to treat the wastewater before it can be discharged.
In order to cope with the pressure of environmental protection, when choosing pure cotton bedding, the hotel should give priority to the use of environmentally
certified products, such as Oeko-Tex Standard 100 certified bedding. These certifications indicate that no harmful chemicals have been used in the production
process and are not harmful to human health and the environment. Hotels can adopt green washing technology to reduce energy consumption and chemical
emissions during washing. For example, low temperature washing technology is used to reduce the washing temperature and reduce energy consumption;
The use of environmentally friendly detergent, instead of the traditional phosphorus containing detergent, reduce the pollution to the environment. Hotels can
also further reduce energy consumption and waste emissions in the washing process by optimizing the washing process, such as reasonably controlling the
washing dose and improving the utilization rate of washing equipment.
