How can hotel procurement seize the environmental protection benefits? —— Hanbi helps you understand the new consumption trends and policy direction indicators!

While you are still debating whether to switch to an eco-friendly toothbrush, your guests have already made their choice by pressing the reservation button. 61% of travelers actively avoid using disposable items, yet 45 high-end hotels have been exposed for all of them violating the regulations by providing disposable products. The environmental awareness of guests is soaring, but the transformation pace of the industry is standing still - this huge contradiction is precisely the best opportunity for you, as a purchasing executive, to take a detour and overtake. This article will dissect how hotels can leverage the environmental trend to achieve growth from three dimensions: consumer behavior insights, policy trend interpretation, and Hanbi practical cases.

The changes came faster than expected.

A "hotel plastic reduction observation" survey covering 256 cities and 1,867 hotels revealed that the proportion of hotels not providing disposable toothbrushes and combs voluntarily did not increase; instead, it dropped to 6.4% and 11.0% respectively by 2025. What is even more shocking is that all 45 four- and five-star luxury hotels surveyed - including international brands like Hilton and Marriott - were found to be in violation by providing disposable items voluntarily. This indicates that while consumers' environmental awareness is rapidly increasing, the response speed of the hotel industry lags far behind, resulting in a huge mismatch between supply and demand.

The consumers' attitude has been clearly defined. A survey conducted by Booking.com revealed that 61% of travelers stated they would actively avoid using disposable items in the future, 65% would bring their own eco-friendly water bottles, and 56% would avoid using plastic products. The younger consumer group places greater emphasis on environmental protection and is more inclined to choose hotels that offer natural ingredient toiletries. Social media has also become a crucial platform for brand promotion. When guests discover that the toothbrush handles of a certain hotel are made of biodegradable straw or bamboo, they often take photos and share them voluntarily - this kind of free brand exposure is more persuasive than any hard advertising.

On the other hand, hotels that continue to use ordinary plastic products will not only fail to win the favor of environmentally conscious consumers, but also are constantly at risk of facing public opinion crises due to environmental issues. The 2025 public relations crisis of Changzhou Marriott Hotel over the "recycled slippers" is a typical lesson - the hotel attempted to reduce costs by reusing slippers, but due to lack of clear communication and sufficient product standards to reassure guests, it fell into a brand crisis. Instead of walking on a tightrope in the "grey area", it is better to establish transparent and trustworthy service standards with truly biodegradable and one-per-visitor replacement environmental slippers.

The signals from the policy side are equally clear.

By the end of 2025, all hotels, guesthouses and homestays across the country must cease to offer disposable plastic products on their own initiative. In early 2026, the Ministry of Commerce and other nine departments emphasized again in the "Notice on Implementing the Green Consumption Promotion Action" that the development of green accommodation should involve promoting non-toxic, water-saving and degradable room supplies and not offering disposable plastic products on their own. At the international level, regulations such as the EU's one-time plastic directive are accelerating the globalization of environmental protection standards, and outward-oriented hotels need to match international certifications (such as ECO CERT, FSC).

However, the reality is that almost none of the 45 surveyed high-end hotels have met the policy requirements. Among them, 43 hotels have begun to use large-sized packaging for bathing products instead of small-sized ones. However, in the two most crucial categories of toothbrushes and combs, they are contrary to the commitment in the ESG reports of many hotel groups to "minimize waste to the greatest extent". High-end hotels are actually in a "low-constraint" state under the current regulatory system - administrative penalties for the active provision of disposable items are almost all concentrated in small and medium-sized hotels, and rarely do high-end hotels receive penalties. But how long can this "low-constraint" state last? As the enforcement of policies continues to strengthen, the hotels that remain on the sidelines will eventually face greater regulatory risks and brand risks.

Under the double pressure from the consumer sector and the policy side, Hanbi has provided a solution that breaks through the deadlock, moving from "compliance" to "creating value".

Path 1: Enhance brand trust through certification. In today's era where consumers are highly sensitive to hotel hygiene and safety, the environmental certification of products serves as a trust endorsement for the brand. Hanbi products hold ISO9001 and ISO14001 certifications, as well as OEKO-TEX® certification (ensuring the absence of harmful chemicals such as formaldehyde and heavy metals). These certifications not only serve as the key to opening the "low-carbon hotel" traffic channels of OTA, but also represent an invisible competitive edge in dispelling guests' doubts and increasing the rate of repeat bookings.

Path 2: Drive word-of-mouth through experiences. Environmental protection is not a downgrade in quality, but an upgrade in experience. Hanbi's straw toothbrushes use a high-temperature pressing process, with a feel that is close to or even surpasses that of traditional plastic; the PLA comb has a smooth tooth surface, with a lustrous and warm appearance; the bamboo razor uses renewable materials, with outstanding texture, making each use a pleasant experience for the guests. The real-life usage experience is more likely to win the guests' favor than any advertisement. Hanbi also offers solid product series - 10g of solid shampoo soap is equivalent to 6-8 uses, reducing the volume by 70% and lowering logistics costs by 25%. It is not only environmentally friendly but also significantly saves space and improves the efficiency of guest room usage.

Path 3: Gain guests' trust through transparency. The incident involving the circular slippers demonstrated that consumers naturally expect disposable items to be clean, safe, and brand new. Any "grey operations" will lead to a trust crisis. Hanbi's solution is completely transparent: brand-new biodegradable slippers that are changed for each guest, and which can fully degrade and return to nature after being discarded. For hotels that pursue higher sustainability standards, Hanbi offers reusable options and clearly labels the usage methods and environmental protection features on the products, prioritizing the consumers' right to know and choice. This honesty and transparency is the foundation for winning guests' long-term trust.

A client case from Hanbi clearly illustrates the point. After a resort hotel introduced the Hanbi solid cleansing and care series, not only did the logistics costs decrease by 25%, but the negative review rate also dropped by 18%, and the Ctrip rating was directly improved by 0.3 points. A 0.3-point increase in the OTA rating system means a 10% or even greater premium space in room prices. This case fully proves that: environmental protection is not subtraction, but addition - while enhancing the enterprise's sustainable development capabilities, it actually improves financial performance and customer satisfaction.

Conclusion:

Guests are casting their votes with their feet, policies are exerting continuous pressure, and the industry transformation has reached a critical point. As a hotel purchasing executive, it's time for you to make a choice: Should you continue to use traditional plastics, facing greater compliance risks and consumer losses in the future, or should you actively embrace Hanbi's environmental protection solutions, seizing the dual dividends brought by消费升级 and green development？ Hanbi has 20 patent technologies， an annual production capacity of 100 million sets， and certified products with a degradation rate of over 90%. It is ready to join you in welcoming this green transformation. Making environmental protection a profit item instead of a cost item, it's just a consultation away for you.