The hotel industry is currently most in need, not investment, but operation!

THE HOTEL INDUSTRY IS CURRENTLY MOST IN NEED NOT INVESTMENT BUT 

OPERATION!

According to the latest "Global Hotel Investment Outlook 2021" research report released by Jones Lang Lasalle, the total transaction 

volume of China's hotel investment market in 2020 is about 1.2 billion US dollars (equivalent to 8 billion yuan), becoming the second 

largest market in the Asia-Pacific region, accounting for 21% of the overall market in the Asia-Pacific region, and this proportion is not 

decreasing, almost double that of last year. It shows the huge market of Chinese hotel industry. But in the hotel industry, and really 

planned, have their own characteristics are few stars. Look at the hotel around you, I believe everyone has a scale in their hearts 

but investors may not have a star in their eyes.

There are several phenomena, extremely abnormal, neither in line with the national supply-side reform, nor in line with the law of market 

development: first, there are too many hotels, too few high-quality hotels; Second, there are too many standardized hotels and too few 

characteristic hotels; Third, there are too many popular products and too few personalized products; Fourth, there are too many homogenized 

copy products, and too few characteristic innovative products.

The most important thing now is not investment, but operation. Resources are not products, products need to be based on the market

into the creativity, tailored; Big investment may not have big returns, content and features are the first; We must push the product backwards 

from the perspective of market operation, and the accurate positioning of the market and product is the most important; Operations are 

important, only relative to investment, but more important than operations are specialized products built on the basis of specific areas of 

the market and specific groups of consumers. So what's our advice and advice?

Integrated operation, synchronous operation, three-dimensional integration

Investment and operations should be considered in an integrated way, rather than investing in things that do not care about operations, 

revenue and returns.

We should consider the three-dimensional planning of the early stage, the medium-term construction and the future operation management at 

the same time, forming a closed loop, and improving one step each cycle.

Triple principle

We say that planning is more important than planning, and building houses has been built since generations, but planning new hotel 

business models we have to learn. Secondly, the market is more important than resources, and operation is more important than 

construction. Also have this good leader team, to build and organize the team well. What if there isn't? Introduce yourself, find ways 

to cultivate yourself, first to learn, then to practice, then to train, and then give them the opportunity to fail to do, and slowly cultivate the team.

Cost control

As we all know, the thing that often occurs is that the money that should not be spent is spent, and the money that should be spent is not 

spent, which is that we Chinese are poor and afraid. After being afraid of poverty, he did not spend anything that the tradition should not 

spend or should spend. This is a problem that we must correct in our thinking.

Do investment, how to do business in the future? Which lines do you pick up? How do I get my money back? After investment, how to make 

the capital back to think well, this is something that we should pay special attention to. Your hotel you have to raise it well, run it well, then 

the reputation is good, it will have a steady stream of money in. If you do not pay attention to hotel operations, big investment is likely to lose 

a mess, and even have no pants, such enterprises have some.

Lay the foundation for operation in hotel design

For the overall quality of a hotel, the design phase is crucial, and hotel design is a systematic process that covers expert design and takes 

into account the psychological needs of consumers. Therefore, it is necessary for designers to have professional design knowledge, but also 

need to master a lot of theoretical knowledge of front-end and back-end design of hotel design, to be able to effectively plan hotel management 

and put forward targeted insights, so as to effectively play its role in hotel design.

When accepting the design task of a brand hotel, designers need to have a deep understanding of the content of the hotel brand, such as reading 

the relevant manuals, understanding the specific rules, and clarifying the positioning of consumer groups as well as the hotel's specific function, 

grade, scale, style and other related factors, so as to provide guarantee for the scientific design and planning of the hotel. Consumer groups play 

a decisive role in the direction of hotel design. For example, the design of a resort hotel in a tourist resort needs to take into account different levels 

of consumers, so as to provide catering, leisure, fitness, entertainment and other Spaces. For a business hotel, it must ensure good communication 

conditions, but also have a banquet hall, conference hall and other large places to meet people's social networking, meeting, signing, banquet and 

other business needs. For the economy hotel, it is mainly based on rooms, and there is no need to set up too many public business areas, which 

should highlight the practical and generous principle. Different hotel brands have their own consumer group positioning.